Ever wondered what it's like to take a trade stand to one of your favourite horsey events? Well, the team at Soho Equestrian recently had the opportunity to do just that at the London International Horse Show and let us tell you, it was an incredible experience! From meeting lots and lots of their amazing customers to receiving an overwhelmingly positive response, we couldn't have asked for a better outcome.


Months of planning and preparation goes into getting our trade stand ready for the event. We carefully selected our best-selling products, ensuring we had a wide range of sizes and styles to cater to all riders. Sam, works tirelessly to create an inviting and visually appealing display that would attract attention and showcase our brand in the best possible light. I am sure you agree she has an amazing eye, helping to set the brand aside from others.

As the day of the event arrived, we were filled with excitement and anticipation, who doesn't love London at Christmas and the London International Horse Show has for years been the official start to the festive period for many. The atmosphere was buzzing with energy as riders and equestrian enthusiasts flocked to the Excel. Our trade stand stood out amongst the crowd, adorned with our signature logo and stylish clothing.

From the moment the event started, we were inundated with customers eager to explore the collection. The positive response we received was overwhelming. We loved meeting all the new customers along with seeing lots of familiar friends. 

By the end of the event, we had sold an incredible amount of clothing. It was truly heartwarming to see riders leaving with smiles on their faces, excited to wear their new items from Soho Equestrian. The success of the event reinforced our belief in the quality and appeal of our brand.

The experience of taking our trade stand to an event has left us even more motivated and inspired. We are now more determined than ever to continue creating exceptional equestrian apparel and sharing it with riders around the world. We have exciting plans for the future, including expanding our product range and attending more events as we love meeting you all face to face.

So, if you ever at one of the events that we are exhibiting at, be sure to stop by and say hello! We would love to meet you, showcase our latest collection, and share our passion for equestrian fashion.

Until then, happy riding!

From London with Love x

January 02, 2024